Now in paperback, Joseph Nye's "indispensable" guide to reshaping America's role in the world ( Publishers Weekly ) Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce-grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political idea...(展开全部)

约瑟夫•奈 “软实力之父”，美国著名政治学家，哈佛大学名誉教授，美国前助理国防部长。他最早提出“软实力”概念而闻名，后来又加以发展，提出“巧实力”。目前“巧实力”成为了奥巴马政府外交战略的主轴。 约瑟夫•奈生于1937年，1958年获普林斯顿大学公共事务学学士学位，1960年获英国牛津大学哲学、政治学、经济学硕士学位，1964年获哈佛大学政治学博士学位，毕业后留校任教。1977年，约瑟夫•奈开始步入政坛，之后两年出任卡特政府助理国务卿。1993年至1994年间，他担任克林顿政府全国情报委员会主席，1994年至1996年任美国助理国防部长。约瑟夫•奈有多部经典作品问世，包括《软实力》、《巧实力》和《权力大未来》等。

「柔性國力」一詞正是作者約瑟夫．奈伊在十幾年前率先提出來的，近幾年來廣被各界運用，甚至造成話題。 「柔性國力」是一種懷柔招安、近悅遠服的能力，而不是強壓人低頭或用錢收買來達到自身所要的目的。一國的文化、政治理想及政策，如果能被人所喜愛及接受，柔性力量於是能發揮功效。柔性國力所擁有的影響力，其實遠勝於傳統強勢政治的軍事威脅。 本書反映伊拉克戰爭之前、戰爭期間及戰後緊張的國際關係。贏得和平要比打勝仗要難得多，而柔性國力是贏得和平不可或缺的關鍵。 「柔性國力」這個觀念其實咱們並不陌生，在我們老祖宗儒家思想裡強調以德服人的「王道」政策，就是現今大家談的「柔性國力」、「柔性權力」。相對於此的則是發動軍事掠奪的「霸道」政策。「柔性權力」這個觀念運用在職場、人際關係及公司經營上也很管用，例如：就出版業而言，花錢獲得的影響力就是hard power，擅用公關不花錢的...(展开全部)

The business of politics - the vital process of conducting government through the dynamics of argument, conflict and decision-making - offers us one of the most revealing areas of insight into any society. Sir Moses Finley's exploration of politics in the city states of Greece and republican Rome yields insights into the arenas of political debate which have made a major impact...(展开全部)

The business of politics - the vital process of conducting government through the dynamics of argument, conflict and decision-making - offers us one of the most revealing areas of insight into any society. Sir Moses Finley's exploration of politics in the city states of Greece and republican Rome yields insights into the arenas of political debate which have made a major impact...(展开全部)

M.I.芬利 英国剑桥大学达尔文学院历史学教授，世界古代史研究专家

Empires - vast states of territories and peoples united by force and ambition - have dominated the political landscape for more than two millennia. "Empires in World History" departs from conventional European and nation-centered perspectives to take a remarkable look at how empires relied on diversity to shape the global order. Beginning with ancient Rome and China and continu...(展开全部)

Empires - vast states of territories and people united by force and ambition - have dominated the political landscape for more than two millennia. "Empires in World History" departs from conventional European and nation-centered perspectives to take a remarkable look at how empires relied on diversity to shape the global order. Beginning with ancient Rome and China and continui...(展开全部)

Empires - vast states of territories and people united by force and ambition - have dominated the political landscape for more than two millennia. "Empires in World History" departs from conventional European and nation-centered perspectives to take a remarkable look at how empires relied on diversity to shape the global order. Beginning with ancient Rome and China and continui...(展开全部)

Empires - vast states of territories and peoples united by force and ambition - have dominated the political landscape for more than two millennia. "Empires in World History" departs from conventional European and nation-centered perspectives to take a remarkable look at how empires relied on diversity to shape the global order. Beginning with ancient Rome and China and continu...(展开全部)